Samsung Odyssey Becomes Naming Rights Partner for VALORANT Challengers NORTH//EAST

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Following two electrifying stages marked by record-breaking viewership and engagement, MistGames is proud to announce that Samsung Odyssey will elevate its involvement and become the naming rights partner for Stage 3 of the VALORANT Challengers NORTH//EAST 2025 season.

The upcoming stage—taking place from June 27 to August 17—will officially be titled: Samsung Odyssey Challengers NORTH//EAST.

This expanded partnership marks a significant milestone in the league’s evolution, bringing the power of Samsung’s cutting-edge gaming technology even closer to the competitive VALORANT community.

“We’re thrilled to deepen our partnership with Samsung Nordics under the Samsung Odyssey brand,” said Johanna Cederström, CEO of MistGames. “Their dedication to high performance and innovation mirrors our ambition to elevate the esports experience across Europe. With Samsung Odyssey as the title partner, we’re entering a new era of competitive excellence.”

“The energy and passion within Samsung Odyssey Challengers NORTH//EAST has been incredible,” added Jakob Hultkvist, Director of IT Display Division at Samsung Nordics. “As naming rights partner, we’re excited to bring Samsung Odyssey’s best-in-class gaming displays and immersive tech to players and fans across the region.”

Stage 3 promises even more high-stakes action, thrilling matchups, and unforgettable moments. Fans can expect exclusive Samsung Odyssey content, product integrations, and community activations throughout the season.

About Samsung Odyssey Challengers NORTH//EAST
Samsung Odyssey Challengers: NORTH//EAST is Northern, Central, and Eastern Europe’s official professional and semi-professional VALORANT Esports circuit. The circuit represents more than 30 countries and is the biggest regional circuit in EMEA.

About MistGames
MistGames is an innovative esports tournament organizer that creates world-class events by combining the entertainment of esports with technology and travel. As the organizer of VALORANT Challengers NORTH//EAST, MistGames is committed to showcasing the best talent in the region and providing players and fans with unforgettable experiences.

About Samsung Nordics
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, memory, system LSI, foundry, and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners.

Media Contact
For press inquiries, please contact: contact@mistgames.gg